Don't Recycle
A manifesto and campaign to redesign and redefine the eco plastic industry.
This project was shortlisted for a Creative Conscience Award
The Problem
Bio plastics, biodegradable plastics, and compostable plastics have been rapidly emerging in recent years as a ‘sustainable’ replacement to standard plastics.
This is true when they are fully regulated and have a proper way of disposal, but that is where the problem lies. Through research I found that many people believe that eco plastics can be recycled or just left out in any natural environment thinking that they will break down.
This project created a manifesto and campaign to redefine, redesign, and realise the problems to create real change.
Branding Development
Initial campaign style lacked character and was too corporate.
'Don't Recycle' campaign name chosen to directly get the point across and be controversial at first glance.
First certification mark designs:
Final Brand Design
Certification Mark development with new 'worm' design elements.
The final certification mark design that will have one or more applied to an eco plastic next the the 'Don't Recycle' logo.
The branded colour version
is the basic but the black outline is available if a company doesn’t have a wide variety of ink colours available, or if it is to be embossed.
If not recycle,
then what?
Eco Plastic Identifier Markings
Worm like ridges around the rim allow people to feel that it is an eco plastic through.
Worm like swirl on the base lets other people see that it is an eco plastic while drinking.
Social Media Campaign
Follow the instagram campaign below for public user focused and informative posts!
@dont_recycle_
You can also follow TikTok below for some more user facing posts.
@dont_recycle_
Or if you would prefer to see posts aimed to people in the eco plastic industry, then check out the LinkedIn page below!
dont-recycle
The Final Product
